When Franklin College set out to raise the bar for student recruitment and engagement, they turned to Start – First Media’s innovative eProspectus platform. The results were transformational, helping them achieve an Outstanding rating while modernising how they connect with future learners.
A Digital Prospectus That Works Harder
Traditional printed prospectuses have their place, but Franklin College wanted something more dynamic, sustainable, and student-focused. With Start, they gained an interactive digital prospectus that:
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Showcases courses with engaging multimedia content
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Allows students to filter and search for the information that matters most
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Keeps information current, without the cost of reprints
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Delivers instant access across mobile, tablet, and desktop
Empowering Students, Streamlining Processes
For Franklin College, Start wasn’t just about digitising their prospectus - it was about transforming the student journey. The platform gave learners more control, with personalised course shortlisting and easy access to application pathways. Meanwhile, the college benefited from real-time data insights into student interests, helping them tailor outreach and marketing efforts more effectively.
Supporting an Outstanding Experience
By adopting Start, Franklin College created a smoother, more engaging, and more transparent recruitment process. The platform played a key role in enhancing the student experience - one of the critical factors in achieving their Outstanding rating.
The Future of Student Recruitment
Franklin College’s success highlights how forward-thinking institutions are leveraging technology to improve outcomes. With Start, they now have a flexible, sustainable, and future-proof tool that aligns perfectly with the expectations of today’s digital-native learners.
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