When Franklin College set out to raise the bar for student recruitment and engagement, they turned to Edazoo – First Media’s innovative eProspectus platform. The results were transformational, helping them achieve an Outstanding rating while modernising how they connect with future learners.
A Digital Prospectus That Works Harder
Traditional printed prospectuses have their place, but Franklin College wanted something more dynamic, sustainable, and student-focused. With Edazoo, they gained an interactive digital prospectus that:
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Showcases courses with engaging multimedia content
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Allows students to filter and search for the information that matters most
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Keeps information current, without the cost of reprints
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Delivers instant access across mobile, tablet, and desktop
Empowering Students, Streamlining Processes
For Franklin College, Edazoo wasn’t just about digitising their prospectus—it was about transforming the student journey. The platform gave learners more control, with personalised course shortlisting and easy access to application pathways. Meanwhile, the college benefited from real-time data insights into student interests, helping them tailor outreach and marketing efforts more effectively.
Supporting an Outstanding Experience
By adopting Edazoo, Franklin College created a smoother, more engaging, and more transparent recruitment process. The platform played a key role in enhancing the student experience—one of the critical factors in achieving their Outstanding rating.
The Future of Student Recruitment
Franklin College’s success highlights how forward-thinking institutions are leveraging technology to improve outcomes. With Edazoo, they now have a flexible, sustainable, and future-proof tool that aligns perfectly with the expectations of today’s digital-native learners.
👉 Want to know how Edazoo can help your college stand out? Get in touch with us today.
